A great price is a strategy, not a guess. Here’s how we engineer a 30-day sale.
1) Data first
We start with a comparative market analysis using the last 60–90 days of relevant solds, adjust for condition/size/lot, then overlay current inventory and days-on-market trends. We identify the price bands buyers filter by (e.g., under $900K, under $1.2M) and position you to capture the largest audience.
2) Condition = price power
Pre-list fixes that return ROI: paint touch-ups, lighting refresh, landscaping edge, and minor handyman items that show “well-kept.” Consider a pre-inspection to eliminate objections and give buyers certainty.
3) Marketing that multiplies showings
Professional photos, floor plan, short lifestyle video, and elevated copywriting—plus launch-week syndication to social, REW, and email lists.
4) Day-7 and Day-14 checkpoints
Benchmarks we want: 1,000+ listing views, 10–15 showings, 1–3 serious inquiries in week one (varies by price tier). If we miss the mark, we act quickly: price improvement or incentives (rate buydown, closing flexibility) paired with a second marketing push.
5) Negotiation & certainty
We use recent comps to support your value, aim for clean terms, and safeguard your move with rent-back or aligned completion dates.
Ready to talk more? Give us a call at 604-335-9772
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